Promotion Committee

Primary Areas of Focus:

• Assessment and Planning – Identify and develop local targeted market segments, evaluate current promotional program, and create comprehensive annual budget and calendar of promotions

• Image Development – Slogans, graphics, jingles, banners…anything to promote the image of the downtown in a positive manner

• Special Events – Create and implement heritage festivals, holiday celebrations, farmer’s markets, and other traffic generating events

• Retail – Identify and promote sales events, seasonal promotions and cross merchandising promotions to enhance sales revenues in the downtown

• Tourism  – Working with the local convention and tourism bureau, create downtown walking tours, motor coach tours, special events and heritage tourism

• Measure Promotional Success – Review and rate the success of annual events through dollars generated, traffic counts at events and improvement of downtown identity

Monthly Meeting Time: 1st Thursday of the Month, 8:00 am

Program of Work

Special Events – Designed to bring people into downtown and into community

• 3rd Annual City-Wide Garage Sale

Retail Promotions – Designed to bring shoppers into stores

• Small Business Saturday
  30th Annual Puttin’ on the Glitz
  Holiday Open House

Image Promotions – Designed to promote the district/downtown, its products, its services, its knowledgeable staff, its convenience, and its important role in the community

• Year-Long Marketing Campaign w/EV Committee