The Main Street Approach

Main Street America’s Main Street ApproachTM is a “time-tested framework for community-driven, comprehensive revitalization.” As an accredited Main Street program, all of Main Street Keokuk, Inc.’s work is centered around the Four Points: Economic Vitality, Design, Organization, and Promotion.

Economic Vitality – focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies

Design – supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart

Promotion – positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics

Organization – involves creating a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement, and resources for the district